Coupon Network Launches Innovative Video Rewards to Bring Branded Digital Content and Increased Savings to Consumers
ST. PETERSBURG, Fla., Dec 20, 2011 (BUSINESS WIRE) — CouponNetwork.com, a leading provider of digital and printable coupons powered by Catalina Marketing Corporation, is launching a new consumer savings solution called Video Rewards. This unique brand building and consumer rewards program allows companies to better engage and connect with customers through relevant, informational videos.
Video Rewards allows companies to leverage the power and reach of Coupon Network and other digital properties to increase brand engagement, customer interaction and coupon redemption rates. Coupon Network was designed to help savings-focused shoppers connect with their favorite brands and retailers, and Video Rewards extends the power and value of that connection. The program includes enhanced value coupons available to users who simply click on the “Coupon Details” tab and watch a short informational video from the brand. After watching the video, which plays within the Coupon Network site, users automatically receive a higher value on the brand’s digital or printable coupon offer. Brands build deeper relationships and recognition with consumers, who in turn receive bigger immediate savings and incentives.
“Video Rewards demonstrates the potential of online couponing to deliver significantly more consumer and brand engagement versus more traditional mass or paper couponing vehicles,” said Susan Gear, General Manager of Coupon Network. “Our goal is to help consumers build deeper relationships with their favorite brands, as well as discover new products and brands. On Coupon Network, consumers connect not only with our unique offers and savings, but with the essence of the brand through rich, interactive content. Coupon Network continues to be the place to go for consumers to save money on their favorite brands.”