Loyalty points and late deals from new online booking tools

LONDON, April 15 — Room77 has announced that it will offer hotel loyalty points for users that book through its site. In a break from the tradition of many online travel agencies, where earning points for discounted hotel rooms is normally not an option, the site revealed this week that it would allow users to pick up points for popular programs when they book using the site.

The booking tool, which made its name by allowing users to get details of specific rooms in hotels and request their favourite ahead of arrival, said that allowing users to collect points on bookings addresses one of the most common complaints travellers have about booking rooms online. FULL STORY HERE

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