Customer Strategy Network

10 tips to help small marketing teams

Useful article on to help small marketing teams generating sales leads and progressing these through the organisation.  Link here the naked creative has a specific strategic support programme to help organisations of all sizes but particularly where the marketing team has 5 or less members or where a supporting Marketing Director or Marketing Assistant is required .  Call on […]

Plans are all in place for meeting tomorrow for the annual Customer Strategy Network Conference at Green Templeton College, Oxford. Lot’s to discuss as the worlds thought leaders on loyalty, rewards and customer strategy come together. This years conference will include practitioners joining from Canada, USA, Russia, New Zealand, Nordic region, Ireland and the UK.

15th Year here we come!  Thanks to all our clients, suppliers, partners and friends.  the naked creative and Chard Direct celebrated our 14th birthday yesterday. We have been blessed to work with some great clients over the years, making friends and learning much along the way. Here’s hoping you will celebrate our 15th year with us over the coming 12 […]

Belly, the Chicago-based loyalty platform which just closed its $10 million Series B from Andreessen Horowitz earlier this month, is today announcing a pretty significant milestone: its 1 millionth check-in. The startup allows customers to check-in to a location using a physical loyalty card or mobile app which they scan via a consumer-facing iPad installed at point-of-sale. By doing so, customers […]

LONDON, April 15 — Room77 has announced that it will offer hotel loyalty points for users that book through its site. In a break from the tradition of many online travel agencies, where earning points for discounted hotel rooms is normally not an option, the site revealed this week that it would allow users to pick up points for popular […]

Mumbai, March 26, 2012: The First Citizen Loyalty Programme of Shoppers Stop has now crossed a milestone of 2.5 million members. With a growing base of over 2.5 million members contributing over 72% to sales annually, Shoppers Stop First Citizen loyalty programme is the biggest and most successful programme in this category. Under this programme, customers who sign up for […]

Hotel Loyalty Scheme Case Studies with focus on the Middle East

Few people would disagree that the last two or three years have been incredibly challenging for the hotel industry. However, it’s during such times that creativity and innovation come to the forefront to answer the question ‘how can we fill our hotel?’ For many hotel chains, the loyalty programme is an integral part of the answer and the Middle East […]

Loyalty program members can now use their miles and points to play casual games, compete, and win upgraded awards and prizes.   Los Angeles, CA — (SBWIRE) — 01/05/2012 — Loyalty Play Holdings has launched, the world’s first loyalty points based online casual skill game destination. Members of Scandinavian Airlines’ EuroBonus program, Etihad’s Etihad Guest program, AirBaltic’s BalticMiles program […]

ST. PETERSBURG, Fla., Dec 20, 2011 (BUSINESS WIRE) —, a leading provider of digital and printable coupons powered by Catalina Marketing Corporation, is launching a new consumer savings solution called Video Rewards. This unique brand building and consumer rewards program allows companies to better engage and connect with customers through relevant, informational videos. Video Rewards allows companies to leverage […]

Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry. cievents has partnered with leading Australian entertainment and sports travel management company, Stage and Screen Travel Services, to design and launch the innovative ‘Backstage Advantage’ program. Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including […]