First loyalty program for Australia’s entertainment and sports travel sectors

Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry.

cievents has partnered with leading Australian entertainment and sports travel management company, Stage and Screen Travel Services, to design and launch the innovative ‘Backstage Advantage’ program.

Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including sports organisations and teams, and companies operating in the film, television, broadcasting, performing arts, music, fashion and creative media sectors. Backstage Advantage is an interactive web-based program in which these companies’ travel bookers earn reward points every time they book travel with Stage and Screen. Once travel bookers have accrued enough points they can shop virtually from an online Stage and Screen catalogue which includes a huge range of products from homewares, to cosmetics and accessories, to the latest electronics.

Travel bookers can also have the chance to earn extra points during special bonus months, and attend exciting industry events with Stage and Screen. They are kept up to date with the latest industry travel deals and news through a regular newsletter.

While the bookers are personally rewarded for their loyalty, their companies also benefit from travel cost savings. By making all bookings through Stage and Screen, travel policy compliance is higher and better savings are achieved.  Full story from Travel Daily News HERE

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