Loyalty Play Holdings Launches First Competitive Gaming Destination Powered by Frequent Flyer Miles

Loyalty program members can now use their miles and points to play casual games, compete, and win upgraded awards and prizes.


Los Angeles, CA — (SBWIRE) — 01/05/2012 — Loyalty Play Holdings has launched PlayWithPoints.com, the world’s first loyalty points based online casual skill game destination. Members of Scandinavian Airlines’ EuroBonus program, Etihad’s Etihad Guest program, AirBaltic’s BalticMiles program and Etisalat’s More Rewards program can now use their miles and points to compete in casual game tournaments to win travel and non-travel related prizes.

Stated Ahmet Goemleksiz, Partner Manager International of Loylogic, the rewards mall provider for the participating launch programs, “Loylogic prides itself on providing our valued customers with the most robust and rewarding loyalty products and services. We think that the Loyalty Play Holdings’ application represents the next level of loyalty program offerings and we are extremely excited to be one of the company’s launch partners.”

The launch of PlayWithPoints.com ushers in a new era in loyalty entertainment by combining two very popular, yet previously unrelated sectors – casual online gaming and loyalty programs. As a result, for the first time, the more than 500 million members of the frequent flyer and loyalty program community can utilize their loyalty points, miles, etc. to compete in casual game tournaments for a broad range of prizes.

“This is awesome,” stated Giana Perle. “I’ve always enjoyed playing online solitaire and other puzzle games and now I will be able to use some of my SAS EuroBonus frequent flyer miles to compete for prizes.”  Full story HERE

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